 | Do you believe that music can make all the difference to how a glass of wine (see photo by Mick Stephenson) tastes? Do you think wine companies should consider printing labels to suggest which music to play with which wines? Could music and wine be the new cheese and wine? A total of 250 adults were recruited at Heriot-Watt University in Edinburgh and offered a free glass of wine in return for rating the wine's taste. They drank the wine in one of five rooms, each of which played a different type of music - or no music. |
Four types of music were played: “Carmina Burana” - a scenic cantata composed by Carl Orff between 1935 and 1936. It is based on 24 of the poems found in the medieval collection Carmina Burana. Professor Adrian North, head of the Department of Applied Psychology at Heriot-Watt University in Edinburgh, said: “It is widely acknowledged that music affects behavior. But this is the first time it has been scientifically proven that music can affect perception in other senses and change the way wine tastes.” “When a powerful, heavy piece of music such as Carmina Burana O Fortuna is heard, a wine such as Cabernet Sauvignon is perceived as being 60% more powerful, rich and robust.” Professor Adrian North found that wine stimulates specific parts of the brain. When wine is tasted, the part of the brain will correspond differently to various flavors and that will effect how you enjoy the music around you. | |
| SOURCE: Heriot-Watt University in Edinburgh |
Prev Top Next |
